Thought, design
This is where ideas turn into outcomes, briefs become belief systems, and pixels carry purpose. Here, you’ll find a selection of brands we’ve helped shape, strategically, visually, and everything in between. It’s not just about what we’ve made, but why it mattered, and how meaningful design can move people, shift perceptions, and drive progress.
Our work.
Brand Product Photography
Product photography for Perla coffee, celebrating 126 years of Dutch roasting expertise. Capturing the brand’s rich heritage, unique flavours, and crafted blends. Highlighting taste, tradition, and moments of indulgence across every brewing method. Photography Nynja Dudok.
Visual Identity & Brandbook
Repositioning a European jeans brand with a focus on sustainability by bringing its identity to life through a clear, compelling brand strategy. Delivered a comprehensive, easy-to-use brand guide covering visual identity, messaging, and tone to support consistent storytelling and eco-conscious market presence.
Strategic Partnership Proposal
Development of a strategic partnership proposal for the leadership team of Etos, focused on derma care growth and positioning within the Dutch market. The proposal aimed to align shared ambitions, unlock joint opportunities, and drive market share through the ETOS comprehensive omnichannel proposition.
Positioning
Netherlands
Market positioning for Memodo, a leading European distributor of PV and energy solutions, to successfully enter the Dutch market. Defined competitive landscape, target audiences, and messaging, clarifying USP’s and brand values to ensure a distinct, relevant, and compelling presence in a new market.
Summer Campaign Photography
For Gall & Gall’s Summer Campaign, we captured a carefree, sun-drenched vibe through a beachside photo shoot featuring seasonal wines. Bright blue skies and bold orange accents reflected the brand’s vibrant energy, delivering a fresh, upbeat look and feel.
Brand Positioning &
Strategy
Impossible Foods entered the European market with the mission to provide delicious, plant-based meat. Our work focused on strategic brand positioning, creating an authentic European approach that resonates with local values and sets the stage for a successful market entry.
New Instant Delivery Proposition
Bringing a new proposition to market, we developed the barnding and messgaing for the new "Gall & Gall Express" concept, offering instant delivery through innovative solutions across key cities. The design language focused on speed, convenience, and sustainability, making Gall & Gall’s products more accessible than ever.
Branding &
Visual ID
Brand identity for De Nieuwe Tuin, the future PGGM headquarters in Utrecht. Reflecting PGGM’s green legacy, the branding brings nature into the city, capturing the project’s vision of sustainability, wellbeing, and transformation of the former Gildenkwartier into a modern, garden-focused workplace.
Brand Clarity
Framing
Re-definition of Bugaboo’s brand proposition, brand direction, identity and DNA. A re-look at their essence, uncovering the value the brand has built since it's founding, and positioning their story for further brand building going forward.
Branding &
Visual Identity
Launched in January 2018 across five European countries, this online Detox brand targets health-conscious consumers seeking balance through nutrition, supported by a full brand identity; from strategic positioning to a sensory-rich visual language with an alchemy-inspired mark and a distinctive market presence.
Knowlegde
Sharing Events
Launch events to introduce Memodo to key Dutch stakeholders, positioning the brand as a thought leader and knowledge sharer in the energy space. Supported by strategic market positioning to reinforce its European expertise and expand its presence in the Netherlands.
Branding &
Visual Identity
Boeren van Amstel connects city and countryside with local dairy products from Amstelland, preserving Amsterdam’s last polder landscape so future generations can enjoy nearby nature. Full development of the brand identity with a new brand mark, typography, photography, and packaging that reflect their values of sustainability and local connection. Collaboration with Ward Graumans.