Nike needs no introduction and few could question their ability to connect deeply with their consumer. Both online and offline, Nike are well known for their ability to use brand moments to deepen that connection with the consumer and express their brand in an innovative and impactful way. Their retail stores are where todays consumer expect to see cutting edge technology and innovative product brought to life with compelling design. We were asked to create a concept for a brand mark installation inside the new Vienna store; we interpreted the swoosh in a dynamic, 3 dimensional way, expressing motion and speed and echoing the external swoosh inside the store space.
Collaboration: Samenmetmax and Nike Retail Design