The Vrienden Lotterij are well known in the Netherlands for their support and donations to culture projects across the country. We were delighted to help them with their own internal communication around their 3 year business strategy to engage all key stakeholders in the business. In the style of the lottery; fun and full of energy our presentations, videos and internetl communication looked to reflect this style. In this particular example we brought to life the ‘world’ of the Vrienden Lotterij in a literal sense using the medium of a journey, through flight that visited different lands to explain the strategy along the way. Bon voyage!