The Vrienden Lotterij are well known in the Netherlands for their support and donations to many diverse and valuable cultural projects across the country. We were delighted to help them with their own internal communication around their 3 year business strategy to engage all key stakeholders within their organisation. We created the communication in the style of the lottery and reflecting their essence as an organisation; optimistic, passionate and full of energy. Through presentations, animations and videos we brought the key strategic roadmap to life through the ‘world’ of the Vrienden Lotterij. A journey through flight that visited different lands and countries, exploring different strategic priorities and key milestones to explain the strategy in an inspiring and engaging way. Bon voyage!