Our design for both the detox packages themselves and the individual bottles are a balance of brand communication, information giving for the consumer and practical design to make the product simpler to use in day to day life. Every part of the design is considered to create an easy and enjoyable consumer experience as soon as it is delivered to your door. The package itself is impactful, igniting the senses and creates a moment of excitement and anticipation for the consumer. On opening the package, the program information insert gives you your first introduction to the program, with a crafted brand book adding more detail and information on how to get the most from your program. The product itself is delivered in bottles that are numbered 1 to 9 for each day to lead you easily and efficiently through your daily program; no need to remember some crazy name given to each shot or juice, just follow the numerical order throughout the day!