Payconiq - ING

Payconiq Visual Direction

The Payconiq payment app. brings ease and simplicity to day to day life, an effective way of connecting and actioning payments; whether that be buying groceries from the local store, splitting the dinner bill amongst a group of friends at the end of the night or loaning a family member funds for that special holiday. It’s all about connections. In need of a visual device as a base for internal and external communication, our visual direction builds on this theme of connecting in a simple, human and playful way, linking back to their brand values.




Brand Development