Who doesn’t like the great outdoors. So when A.S. Adventure Group asked us to develop a new brand and business channel for them we jumped at the opportunity. With the brands Bever, Cotswold Outdoor and Snow and Rock in their portfolio, they pretty much have the outdoor market covered in Europe. From drafting 6 concepts as a base point, identifying key brand values, shaping the core brand identity and then translating that in to all key visual elements, we had our hands full. By continually striving to build true meaning, personality and emotion in to the Outdoor-Exclusive brand we hope to have given A.S. Adventure a new brand to be proud of.
A.S. Adventure Group