One Two Play - Community Sports Program

  • Client Nike & #Tagsport / Category Branding
One Two Play - Community Sports Program

An inspiring sports program in Moscow that leads the fight for accessibility for all children to a high quality football program. One Two Play challenges the traditional face of Russian football. The door to football now swings open 
to welcome both boys and girls, beginners or experts, all capabilities (regardless of physical or mental health issues ), race, color, privilege, everyone is equal here. Nike and #Tagsport asked us to bring their program to life, we were delighted to help.
Our task was to brand this new program, from naming through to asset creation and everything in between. We have to say it is one of our favourite branding projects; intentionally designed to be playful, energetic and fun. We love it, hope you do too!