Every year over 12,000 runners take part in the Hood to Coast long distance relay race in Oregon USA. Tracing it’s routes back to 1982 when the race first started, it can be found on the bucket list of many runners. Starting on the slopes of Mount Hood at the famous Timberland Lodge (The Shining) the race stretches across 198 miles of rugged terrain finishing at the town of Seaside on the Pacific coast. Nike has long had a presence in the race with many running teams attending annually as well as being a main sponsor. Likewise Nike’s business partners are also heavily connected to the event, as in this case Runners Point, part of the Footlocker group. To celebrate and recognise their high performing store teams, RP launched a competition across their fleet to inspire and reward those stores and individuals that outperformed the rest of the business. Our goal through our communication was to excite, energise and captivate the teams through both online and offline communication. We started by creating an imaginative, iconic design that translated the natural forms of Mount Hood and the Pacific coast through an abstract, mirrored, geometric design. A design that would inspire and be coveted for years to come.
Nike for Runners Point
Design and Communication