Nike’s focus on the consumer is relentless, with a single-minded dedication to bring inspiration and innovation to every athlete in the world. As the Nike business continue’s to grow, so must their supply chain to meet that demand. 2016 saw the opening of their latest, largest and most advanced supply chain facility in their portfolio, in Laakdal, Belgium. Nike have made a bold commitment to double their business whilst halving their impact on the environment with sustainable innovation at it’s core. A full communication package was needed from print through to digital to be used internally and externally to announce the completion of this facility that forms such a critical enabler for future growth. Our enviable task ensured that Nike communicated in the right way to media, external investors, the Belgian government, the local community and also to internal stakeholders. Our involvement extended from the design office, to their European Headquarters and on to the campus location itself as we supported their public open day.