Berlin Kickt Football Program

  • Client Nike, International Rescue Committee, Buntkicktgut / Category Brand Development
Berlin Kickt

A joint project between 3 partners, Nike, International Rescue Committee and Buntkicktgut with the goal of getting Berlin kids between the ages of 5 and 14 years active through sport. Football to be precise. At it’s heart a program based on inclusiveness, health and well being, bringing together kids from up to 130 countries, many from refugee backgrounds. The ask was to create the brand from scratch; from name, logo, TOV, visual identity, apparel that the kids and coaches would wear on the pitch through to the online and offline communication that would spread the word about Berlin Kickt and get the ball rolling! Great program and a real joy and privilege to be asked to work on this.

Collaboration: Samenmetmax