MaxGrip is a world leader in Asset Performance Management. Both a consultancy firm and software house, creating smart solutions for businesses that manage capital-intensive assets. In developing their brand identity, it was important to communicate that MaxGrip allows it’s clients to gain full control over their assets, thus allowing full focus on core business. Committed to control became a natural sign off for all MaxGrip communication and expressed the attitude that the company embodies. The logo is solid and substantial, balanced and bold, but most of all distinct. Simplicity with serious intentions; growth. The growing diagonal graphic is the starting point, it depicts what the balance between performance and a safer world should mean. The graphic shows us how they can both grow, creating a safe working environment and a safer world while increasing the efficiency of enterprises. The color blue is the color of trust and responsibility, this color exhibits an inner security and confidence. You can rely on it to take control and do the right thing. Blue and yellow together make green, it stands for the balance between safety and performance. The balance between risk and cost, the growth this can accomplish and the environmental impact. MaxGrip’s work has far-reaching positive effects not only within the companies they work with but on through everything they touch. It’s ambitious and involved, foreseeing the road ahead. Committed to control.