A new product launch to the market, kicking off in 5 European countries in January 2018. An online brand, retailing Detox programs for those consumers who understand the need to balance body and mind by optimising their nutritional intake. Brief was simple; build a brand from scratch. Our goal was to position the brand differently in a competitive market with a visual style that awakens the senses as much as the product itself does. Our brandmark finds it’s origin in Alchemy which aimed to purify, mature, and perfect the human body and soul. We have adopted and claimed the symbol ‘To Purify’. Also note the resemblance to a smiling face, referencing the Dr. Detox Box effect; a foundation for personal growth and a healthy lifestyle.