To introduce the new Bugaboo Ant, their lightest, most compact stroller yet, we created a modular campaign that fits todays needs of fast mass content consumption. For social media we created a teaser build leading up to the reveal of the product and an array of mini-creatives both still and moving content that expresses all of the products amazing features and that can be tailored to every market. Providing all year round fresh communication. A campaign as dynamic and versatile as the product itself. Keep an eye on Bugaboo’s social channels as new creatives are being uploaded throughout the year.
Motion design: John Beckers.
3D: Puk de Hond.