To introduce the new Bugaboo Ant we created a modular campaign, here you see some examples of the key creatives used in print, outdoor, event and store window executions. In the various assets we used a rich illustrative world of travel iconography; cheeky, yet fun, curious & interesting icons that are Bugaboo’s own. In combination with photography we show off all the Ant’s amazing product features. Expressing product strength by using confident, strong, bold and oversized typography. The modular approach allows for each market to put together with ease many different variations to feed social media, print, POS, events etc. with new fresh messaging for the whole year ahead.