As part of the modular campaign to introduce the new Bugaboo Ant we organized a photo and video production day at various travel locations in Amsterdam. Capturing still and motion footage of the Ant in use and showcasing all the versatility and the amazing features of the product. With thorough and tight planning, hands-on crew, a motivated cast and highly involved client on the day we were able to shoot over 50 lifestyle images and efficiently shoot video content parallel to this. Photography for use in social media, press releases and the Bugaboo website. The video content landed mostly on social media in the mini-creatives and on in-store video screens.