• Client Bugaboo / Category Product communication campaign
Bugaboo Cameleon 3 plus

The original Bugaboo Cameleon, launched in 2005 became the iconic stroller that set the benchmark for design, comfort and unrivalled product features for years to come. The launch of an updated and further developed Cameleon, the 3 plus came at a time when many rivals were trying to imitate this iconic design in a crowded market. The 3 plus re-enforces it’s design and performance credentials, reaffirming it’s iconic status in the marketplace. Our product campaign communication recognises the place the Cameleon 3 holds in parents hearts, the world over and deepens the brand connection in an emotional way.