Jupiter is the largest planet of our solar system, a gas giant with 79 known moons. The atmosphere is turbulent, creating huge storms like the Great Red Spot, which has raged for over 350 years. Covered in swirling gas clouds, when viewed from space, it creates huge swathes of dazzling colour. Jupiter is bright enough to create an effect on our planet, its reflected light can cast shadows on earth, making it one of the most visible objects in the night sky.

The perfect metaphor for ideas, vision, intention, purpose, goals, feelings, beliefs and reason, that come to life in a compelling, visible form. The swirl of intangibles that are complex and hard to define become tangible around a strong, powerful core.

Branding in a nutshell; high impact, causing a positive effect and influence on those around it.