• Client APG / Category Brand Visuals
APG - Brand Visuals

As part of their re-branding, APG asked us to consider a visual approach that would become part of their visual messaging that expressed everything from their mission and vision, brand values, right through to key messaging to communicate on a wide variety of subjects throughout 2021 and for the years ahead.
Their vision of a more flexible, agile pension fund that allows each person to in effect use their pension fund in a bespoke way to suit their own, individual needs is a refreshing message to hear.
A warm, intelligent and thoughtful, very human approach was the outcome!

Credits: Adrian & Gidi